Ed Blaguszewski speaks on “ZooMass” reputation, re-branding of UMass flagship campus

Media relations expert Ed Blaguszewski speaks on the University of Massachusetts Amherst’s continued efforts to distance itself from an antiquated “ZooMass” reputation. His job entails directing a public relations effort to continue establishing the University as a top, nationally-ranked research institution.

WMUA News’ Jimmy Bedingfield speaks to the executive director of strategic communications and special assistant to the vice chancellor at UMass Amherst. Some of his responsibilities include the promotion of groundbreaking discoveries and major events, emergency management and crisis communications, and video storytelling.

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